Interesting Things – SEO, Facebook, and saving a company with content marketing
I’ve got a confession to make. I’m not a marketer. I’ve never had any formal training, I’ve never worked in a marketing department formally, and I’ve never been a classic “marketing person”.
However, everything I have ever done has had marketing involved in it. From the online comic shop that I ran, and that I still consult for, to the online invoicing program I ran, to the SAAS for comic shops that I run today. I’ve always been involved in marketing.
Because of that, I read a LOT of marketing related content. I also listen to a fair number of marketing focused podcasts.
This post will be part of a semi-regular feature that I’ll be hosting, where I post some interesting things I’ve learned.
Before I get started, if you’re not already using Flipboard on your mobile device, make sure you’re using it and that you’ve subscribed to the NorthIQ Megazine on Flipboard!
SEO Quick Wins You Can Try – SEO is a big, dark, scary prospect, but if you just make your website better, you’ll find that you also end up doing a bunch of things that search engines appreciate!
Why You Need Keyword Benchmarking in Your SEO Strategy – Search engine optimization is really just optimizing your site and its content to cater to the intent of someone searching for your businesses offerings. Optimizing your website for Grommets when you really sell Widgets will just bring a bunch of people looking for grommets to your site. This is why you need to monitor the keywords you are trying to rank for, and making sure that you’re adjusting to it.
Automated Marketing and CRM for an Effective Business – Running a business is hard, but some parts of your business can be built once and re-used many times. Creating simple rules in a CRM like we do with our Sharpspring clients, will help you run an entire segment of your business automatically.
Generating Leads with Facebook Ads – This is a great step-by-step podcast on running your first Facebook ad campaign, what to do, how to do it, and why you should do each step.
The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips – Five great tips on writing better sales emails. This is a really simple list that will improve your emails tenfold instantly.
13 Practical Tips to Increase Your Email Response Rate by 320 Percent – This is such a great post on improving emails, and it focuses on the most important things first all the way to the least important. So many people start out trying to get their email design right thinking it is the reason they’re not getting opens…but if nobody is opening your email, they’re certainly not seeing your design!
3 Ways Content Brought My Company Back From Bankruptcy – This article has some great tactics on how to produce better content. Content is one of the most powerful marketing tactics that there is, but you need to make sure that you’re delivering content that people have a meaningful reason to use.
How Your Company Can Use Both Outsourced and In-House Marketing – Why not hire everyone internally? There are some skills that you don’t need to have all of the time, and there are some people you simply won’t be able to hire full time. Both Craig and I are pretty specialized at this point in our careers, and we can add a ton of value to a company without you needing to bear the burden of our salaries full time.