Over our careers, Craig and I have been involved in the implementation of many marketing automation tools. We’ve been on the ground floor of Marketo, Pardot, Hubspot, and Mailchimp implementations, creating entire marketing automation workflows from scratch. (more…)
With some services you can easily see they’ve done a poor job for you, if your car starts making a clunking sound after visiting the mechanic, you’ve probably got a bad mechanic. If your haircut looks horrible, you probably have a bad hairdresser. If you get the wrong leg amputated, you probably have a bad doctor.
Digital marketing can be a little more difficult to come to that conclusion.
How can business owners avoid being preyed upon by unethical digital marketing agencies?
The following are sure-fire things to watch out for when working with your digital agency, or to keep an eye out for when trying to procure services from one. (more…)
Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close.
Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows and chickens will be escaping!
It’s okay. There is probably still time to fix it.
Having worked on many nurturing programs across several automation platforms I can tell you there are three key pieces that often get forgotten or ignored. (more…)
I’ve been there. Sadly I’ve been there. Wandering around the wreckage of a ruined society, starving, and pursuing the delicious and mouth-watering LEEEAD. They are so easy to catch if you’re persistent…and it’s so easy to brag to the rest of the organization the miraculous successes your efforts have produced.
“We generated 32-billionty leads this quarter!”
But LEEEADS are not a useful metric to share with anybody.