With some services you can easily see they’ve done a poor job for you, if your car starts making a clunking sound after visiting the mechanic, you’ve probably got a bad mechanic. If your haircut looks horrible, you probably have a bad hairdresser. If you get the wrong leg amputated, you probably have a bad doctor.
Digital marketing can be a little more difficult to come to that conclusion.
How can business owners avoid being preyed upon by unethical digital marketing agencies?
The following are sure-fire things to watch out for when working with your digital agency, or to keep an eye out for when trying to procure services from one. (more…)
Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close.
Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows and chickens will be escaping!
It’s okay. There is probably still time to fix it.
Having worked on many nurturing programs across several automation platforms I can tell you there are three key pieces that often get forgotten or ignored. (more…)
I have a confession to make.
I don’t want to grow up, I’m a Toys-R-Us kid, they’ve got a million toys at Toys-R-Us that I can play with. I don’t want to grow up, I’m a Toys-R-Us kid, they’ve got the best for so much less, you’ll really flip your lid. From bikes to trains to video games they’re the biggest toy store there is – GEE WIZ. I don’t want to grow up because baby if I did, I couldn’t be a Toys-R-Us kid!
Despite the fact that I’m a Toys R Us Kid, I’m not the least bit surprised that Toys R Us is filing for Chapter 11 bankruptcy protection. (more…)
Marketing is the main driver of sales, everything you do is marketing. From the blog posts you write to the branded bags you hand out at your cash register or the business card you send.
However, some things we do as marketers can seem like magic. Especially if everything you’re doing creates value for the user along the way.
People like to get plenty of information before making a purchase, and they do not want to be called until they are ready to buy.
In fact, if you call them too early in the buying process, they may never want to hear from you again. (more…)