Hear that? That’s the sound of your nurturing program you just launched about to blow up. And you’re standing waaaayyy too close.
Before you know it that carefully crafted program will be in 100 pieces scattered across the landscape and the cows and chickens will be escaping!
It’s okay. There is probably still time to fix it.
Having worked on many nurturing programs across several automation platforms I can tell you there are three key pieces that often get forgotten or ignored. (more…)