Three years ago Craig and I sat down and created a download called “The Kickstart Guide to Marketing using Science, Not Magic”, it was basically my bootcamp into the world of marketing. I had always considered myself a “marketing minded designer/developer”, but the truth was I really only understood the basics.
Before I get too deep into my journey into marketing maturity, I’m not going to bury the lede. We’re launching a Marketing Maturity Assessment, and we need some beta testers before we make it live.
Sign up to beta test our maturity tool and we’ll send you an email next week.
You will get the first crack at our marketing maturity assessment, as well as the the first notification about our brand new massive 80+ page download – The NorthIQ Way.
I knew about branding from years of working at Canada’s major media brands (TSN, CTV, Alliance/Atlantis, Bell, and The Globe and Mail). I knew a lot about attracting and building an audience. I had even learned about conversions from Craig and had applied the things I learned at my day job to run some successful side hustles. (more…)