Why I Am Not A Marketer Anymore
Years ago, I was fresh out of school and the company I worked for, a small and growing company sent me to a marketing conference (DMA). This was maybe 2001, 2002. The company I worked for was small and spent a fair bit of budget to send me, a young graphic designer to this marketing conference. It was held by a reputable marketing organization at the time and the topic was direct marketing. In retrospect it was an industry that was about to suffer setbacks. But they were branching out into digital. (more…)
