Marketing is the main driver of sales, everything you do is marketing. From the blog posts you write to the branded bags you hand out at your cash register or the business card you send.
However, some things we do as marketers can seem like magic. Especially if everything you’re doing creates value for the user along the way.
People like to get plenty of information before making a purchase, and they do not want to be called until they are ready to buy.
In fact, if you call them too early in the buying process, they may never want to hear from you again. (more…)