How to Write Content That Helps Find Your Customers
We have previously written about “Getting Started in Content Marketing” where we discussed content strategy, and what you want to get out of the experience of content marketing, where you will send people, what channels you’ll market with, how to format your postings, and how you’ll know you’re successful.
In our NorthIQ Smarter Business Guide we talk about figuring out who your customers are and creating personas around them.
Today we’re going to discuss how you can use content marketing to find your customers. (more…)
