As we were talking about promotional strategies, Brian brought up the idea of using a pop-over to promote sign ups to the NorthIQ Smarter Business Newsletter (which in my incredibly biased opinion, is the best free marketing information you’ll find on the internet today).
I immediately shot him down and told him that was the single worst idea he had ever had.
Back in the “good old days” we would see the occasional in-page popup. They were usually designed to be useful, maybe to let you log in, or to show you some features you didn’t know were there.
They were useful, so we tended to pay attention to them.
Then, there were more.
Now, in true marketing-ruins-everything fashion they are absolutely everywhere.
And they need to go away. Be put down. Eliminated. Burned at the stake. (more…)