by Brian | May 10, 2017 | Building a Business, Content Marketing
Just like your website, in order for your work on social media to be effective, you need to have a clear strategy.
Right now major brands like Target and Coca-Cola are building massive social media campaigns with huge teams, but the dirty little secret of social media is that the barriers to entry are non-existent, and local brands can be just as powerful with a tiny fragment of investment. All you need to do is follow a clear strategy.
With 2.8 billion people using social media and 48% of them interacting with businesses on at least one network, it’s apparent that social media isn’t going anywhere.
Creating clear social media objectives will help you reach your business objectives. (more…)
by Craig | May 4, 2017 | Marketing, Marketing in London, Ontario
Years ago, I was fresh out of school and the company I worked for, a small and growing company sent me to a marketing conference (DMA). This was maybe 2001, 2002. The company I worked for was small and spent a fair bit of budget to send me, a young graphic designer to this marketing conference. It was held by a reputable marketing organization at the time and the topic was direct marketing. In retrospect it was an industry that was about to suffer setbacks. But they were branching out into digital. (more…)
by Brian | Apr 20, 2017 | Building a Business, Lead Generation, Marketing
In the always on, hyper-connected, social everything world we live in, people expect to be able to get in touch with your business in whatever way is convenient to them.
- Ten years ago it was unheard of to have a business without a phone number.
- Today, people want to be able to communicate how they want, when they want, where they want.
We faced this problem for one of our clients, All New Comics. They were getting messages from a variety of different places and were losing track of who was asking what, and where.
Peter from All New Comics doesn’t have a Facebook account, so he would never see the Facebook messages. With All New Comics, about 50% of all messages come through Facebook. Other messages would come in via email, while still others came in through Twitter.
He needed a solution that would keep everything in one place, and which would let him respond to people where they were.
We looked around and found a couple of different ways of doing this, and ended up settling on helpdesk software on this, which we very cleverly named “The All New Comics Helpdesk”. (more…)
by Brian | Sep 22, 2016 | Marketing, Marketing in London, Ontario
On Wednesday September 21st, we had the opportunity to attend the Archangel Summit at the Sony Centre in Toronto Ontario. This was the first time we had heard of the Archangel group, but we were attracted to the event due to the amazing line up of guest speakers, and the promise to be added to an exclusive Facebook group, and some really cool extras. (more…)
by Brian | Aug 3, 2016 | Building a Business, Digital Marketing, Marketing
Sharecropping is a farming term for growing your crops on someone else’s land. The land owner gets paid for the use of the land, and you get all of the risks and rewards that come along with the crop itself. It’s an ancient tradition, and it usually benefits both parties. However, as the share cropper, any investments you make to the land are ultimately to the landlord’s benefit. If you take really good care of the land, and make it more fertile, the landowner can raise your rent the next season, or change the terms of your lease.
The same is true in the digital world. (more…)
