How we came up with the Hot Buzz logo, intro, and theme song

How we came up with the Hot Buzz logo, intro, and theme song

by | Jun 16, 2018 | Content Marketing, Hot Buzz, Marketing in London, Ontario

Hot Buzz was an idea that Craig and I had inspired by Hot Ones from First We Feast, what if we got together with some folks, ate some chicken spicy chicken wings, and asked some hot marketing questions.

Our very first episode was an experiment in just seeing how we would do a show, and if it could be successful. We live streamed it to Facebook, and Craig created a fun little logo of a bee spewing fire for our initial episode.  We didn’t take a lot of time with production or editing, the idea was just to get it out there and see what people thought of it.

We do this with everything that we do. We try things, experiment with them, and over time make them better.

Here’s the thing. If you wait in hiding and polish your idea something perfectly shiny and brilliant you face a few problems. Your idea might never see the light of day, perfect is the enemy of great, and making that perfect thing takes time. You might make something perfect that nobody wants to see. You will invest a ton of time into something that might not work.

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Good Video Makes You Look Good

Good Video Makes You Look Good

by | Jan 11, 2017 | Content Marketing

Before I was an internet superhero, I learned how to be a TV producer. I spent three years learning how to make good video. After my education, I did some work in music videos, and I worked at a world renowned Canadian Sports Network for a decade where I got hired because I knew how to use a computer, and I understood the principles of good video.

Most of the video on the internet sucks, and it makes me sad for the people who are making it. To be completely open, I have a much higher bar than the average person. I’ve used cameras worth tens of thousands of dollars, have had access to wireless mic setups worth thousands of dollars and used high end editing machines. (more…)