Once upon a time we had a cool website, it had a bunch of pages that nobody visited, and some content that nobody read.
In January 2017, I decided to rip it to the bare studs and redo it. My plan was to post a blog post every single week in 2017, and I wanted to focus on the content only. I used the default WordPress 2017 template, and got to work making it pretty. A few hours later, I relaunched the site with the new template.
“That’s it?” Craig said. “This website is pretty bland isn’t it?”
“Yup” I replied. “It’s content first. Let’s see what works and what doesn’t, and we’ll see where we go from here.”
It’s been seven months since I launched that “temporary website”, in that time we have launched many different client sites, and we’ve completed untold other things, and yet NorthIQ is still using a temporary website.
This is what is wrong with that website. (more…)