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There has never been a more exciting time for small business owners to capitalize on marketing tools and increase their customer touch.

Only a few years ago marketing professionals had to depend on expensive mass media or unreliable methods to get their message across.

But having a clear digital strategy allows small business owners to make a big impact to their customer base with low costs. Further, you can be precise and focused on message and audience, ensuring you are getting the best return on your investment.

One of the keys to that digital approach needs to be a digital content strategy.

The Importance of Content

Creating content is one of the best ways to build your brand, reach new customers, and keep existing clients coming back for more.

Beyond the intricacies of which tools you should use or the requirements of each specific business, there are fundamentals about a digital content strategy you need to know to be successful.

We’ve put together a list of the 5 basics to help.

Let’s find out how to best use content.

1. Consistency Matters

A digital strategy may be less expensive and more effective than traditional methods. But it does require effort and attention.

The more you put into it, the more you can expect. One company was able to increase inbound traffic 3000% by creating an average of 4 blog posts per week for a year.

Content marketing requires consistency and focus.

2. Conversions Count

That said, you need to focus on content that creates conversions. Inbound traffic doesn’t matter if it’s not the right audience for your goods and services.

Crafting content around the needs of your potential or existing clients will create conversions and boost sales.

3. Know Your Audience

In order to create the right content, you need to know your target audience. You can begin using a marketing strategy based on geography, business size, consumer income, spending habits, internet habits, and more.

Get specific about your target audience. And adjust based on what is working best for your website and your business based on conversions and traffic.

4. Quality is Important for Your Digital Content Strategy

Knowing your audience means knowing the content that is interesting to them. Using analytics tools you can see which content gets the most traffic and how effective it is in creating conversions.

But creating content for the sake of content can backfire. Search Engine Optimization (SEO) and propelling your website up in the rankings means providing pertinent content.

If you create quality content the search engines and your visitors will reward you.

5. Measure ROI

You need to measure Return on Investment (ROI) with your content strategy. This won’t just help you control expense.

You’ll be able to see what works and increase investments to boost sales and revenue.

Unlike traditional marketing techniques, digital strategies can be tracked directly. Measuring ROI will transform your marketing efforts into direct sales.

Some businesses may need help putting it all together for the best results.

Putting it all Together

It can be frustrating for any business owner when your website isn’t working for you. NorthIQ can help.

We know how to match your business goals to your audience’s needs. We know the secret formula that will earn you money, and we’re here to help.

In every case, we create digital experiences that make money for our clients.

Don’t wait another day for your website to start making you money. Contact NorthIQ now and we will transform your digital presence into a revenue-generating machine.

Brian Garside has been building websites for two decades and has worked on some of the largest websites in Canadian media. He focuses on creating good user experiences and building websites that make their owners money. Brian is certified in blogging and content marketing from Shaw Academy.